With the arrival of social media, smartphones and innovative technologies such as robotization, the internet of things, mixed reality and big data, people have started to behave differently. The tried and true “old” way of marketing, communication and advertisement no longer applies. Increasingly more organizations are undergoing a digital transformation in order to hold on to sustainable competitive advantages. That starts with the digital mindset of the upper management. Good 1:1 digital coaching helps companies to transform faster and to be better prepared for future changes. In that respect is my offer of strategic thinking, combined with 18 years of practical experience is unique.