Digital transformation starts with the digital mindset of upper management

Do you realize that a digital transformation is necessary to respond to the rapidly changing environment? Would you like to know how to best steer your employees in this change? Would you like to learn how to think digital first from someone who can explain difficult technology into language you can understand?

With the arrival of social media, smartphones and innovative technologies such as robotization, the internet of things, mixed reality and big data, people have started to behave differently.

The tried and true “old” way of marketing, communication and advertisement no longer applies. Increasingly more organisations are undergoing a digital transformation in order to hold on to sustainable competitive advantages. That starts with the digital mindset of the upper management. Good 1:1 digital coaching helps companies to transform faster and to be better prepared for future changes. In that respect is my offer of strategic thinking, combined with 19 years of practical experience is unique.

Personal on a strategic level

In a personal teaching program, you will learn in a short period of time how to implement digital marketing, content and social media at a strategic level. Together we decide what knowledge is necessary to optimise the business management.

And how to utilize personal branding to strengthen the business image. One of my major clients told me the other day: “Every CEO should do this.”

Why? What’s in it for me?

  • It is fun to learn something new which will be to your advantage, both personally and in your business
  • You receive independent advice from a digital first expert with 19 years of experience
  • Because of 1:1 coaching you can ask all your questions, also the obvious ones.
  • It does not take much time and it is super relevant, you receive a custom-made education
  • Take a peek into the kitchen: insight into relevant cases from real life
  • Improve your projection as a thought leader and the confidence in your brand.

Work method

During an introduction interview, we decide together where the need for knowledge is and which subjects will be covered during the coaching sessions. Then I will develop a teaching plan. My advice is to reserve at least 1.5 hours every month for the session so that we actually make progress. Of course, I will keep all your information confidential.

Research role of CEO as success factor

Part of the digital coaching is personal branding of the CEO via social media. Research shows that the proper use of social media is advantageous for a healthy business management and digital transformation. Read this research about the role of the CEO as success factor.