Edel Amsterdam

At Edel Amsterdam I have introduced the upper management to the world of marketing communication. Based on the NIMA-B principles, combined with knowledge about new media and cases from real life, I have worked out a strategic plan, as well as an operational marketing plan with them. After that it was easier for them to brief their creative agency and they knew which skills their new associate communication should have. They had a ready and done plan that they could roll out.