Managing from concept to realisation, optimisation and evaluation of digital expressions for the Nationale Postcode Loterij (Dutch Postcode Lottery).
- Managing major (online) projects and multi-disciplinary teams
- Concept development and implementation of cross media marketing campaigns such as Postcode Loterij Miljoenenjacht (Dutch Postcode Lottery Millions Hunt) and Een tegen 100 (One against 100)
- Realisation of (mobile) websites, apps, social media, e-mail marketing, SEA, leads, branding, affiliate, display campaigns
- Launch and bring to the market of a game portal: from 0 to 600.000 players