Peugeot

As manager digital marketing and content, I was responsible for the digital content for Peugeot, Citro├źn and DS in the Benelux. The creation and implementation of a new content strategy in which the target audience is the focal point, tone of voice and content migration are my most important projects. I also introduced a consistent way of working encompassing the brands and countries, a new meeting structure, standardised campaign processes regarding online tools and coaching of offline-minded stakeholders concerning digital marketing communication areas.

My foremost goal: taking the company to a higher digital level to be prepared for the rapidly changing needs of our target audience.